Stopping SOPA: Motives Matter

I’m dead set against #SOPA and #PIPA. I’m also against piracy and companies that make billions from being venues for copyright violators.

I’m rethinking the opposition to SOPA and PIPA by companies that are profiting massively through unlicensed sharing of other’s copyrighted materials by their users. It’s not that I agree with SOPA and PIPA but that there’s a different motive from companies like Google/YouTube and other user-submitted content sharing sites.

These billion dollar companies are based on the sharing of others’ content. Google News is an example: full text of news articles has been a point of serious contention between rights holders and Google. Google uses its near monopoly position to exact favorable exceptions from content producers. YouTube has some measure of copyright protection but you’ve likely seen the YouTube videos that excuse artifacts in their videos saying it’s to circumvent the automated content scrubbers from detecting contraband content. Image hosting sites are in the same camp: profiting from possibly illicitly posted content.

I appreciate the intent lawmakers have in protecting the rights of content creators. These content creators and copyright holders are not only Disney, MPAA, RIAA, etc. Content creators include the little guys without powerful lawyers, too. Like me. I write programs. Maybe you do, too. These are copyrighted materials that are protected by law. Even if you release your code under the GPL copyright law is there to enforce your choice of license; copyright is what makes the GPL’s “copyleft” work. Without it there would be no teeth to it’s demands.

What I do not agree with is Congress’ approach via SOPA and PIPA. I believe it completely wrong-headed and ineffective. It punishes the wrong people, and threatens the underlying technology and ecosystem of the Internet. SOPA and PIPA must be defeated.

At the same time content re-distributors that rely on users to submit content need to be held to task for profiting from the rightful content of others. Copyright must be protected or inovation will be hampered or significantly curtailed. We cannot allow a de facto abandonment of copyright or we face a bleak future with regard to inovation. Not by Disney but by the little guys today and our progeny tomorrow.

We need two things: (1) an alternative to SOPA/PIPA that curtails or makes unpleasant piracy without destroying the fabric of the Internet or punishing the innocent, and (2) a change in culture from “[Your] information wants to be free [for me]” that is currently quite popular.

Too many think they have a right to content produced by others. Think about that. Movies, songs, books, programs, etc., require production, time, effort and sacrifice. To decide “X-Men wants to be free for me!” is ridiculous at best.

So, this is the full chalenge before us:
1. Protect the Internet (stop SOPA / PIPA)
2. Protect content creators / rights holders

We’re making strides with (1) but I’m afraid certain interests are pushing aside (2) in the process to make it easier for them to profit from other’s work. How shall we procede?

Walter Isaacson’s Steve Jobs and Me

Walter Isaacson's "Steve Jobs" cover

Walter Isaacson's "Steve Jobs" cover

I just finished Walter Isaacson’s biography of Steve Jobs. I believe it’s the best biography — and one of the best books overall — I’ve ever read. Partly because of the subject, Steve Jobs, partly because of the writing (excellent). But more importantly this book covers my life since the Apple II made its debut and my subsequent fascination with and inter-relationship with technology since then.

My uncle bought an early Apple II. I was in 7th grade. My brother and I would visit him and play AppleTrek, Lemonade Stand, and anything else he had available. Then, Christmas of my 8th grade year my mom and dad bought my brother and I an Apple ][+. I was sorely disappointed — I wanted a bike. I soon took to the computer in a serious way and, using the excellent manuals that came with the Apple ][+, learned how to program. I even designed an electronic Christmas card for my family using HGR graphics (tedious!). Eventually, as I graduated high school I had asked for a Macintosh, which had recently been released to the market. Instead, I got a bike.

I took my graduation present — an Apple //c — to college but soon switched to a PC clone. But what I really enjoyed using was the UNIX systems I had the good fortune of using since 10th grade (my high school was a beta test site for a multi-user UNIX-like system called SWTPc's UniFlex). This was my first foray into the power of networked computing and I loved it.

My second year in college I began selling Macs at a local Mom & Pop computer store (it was, in fact, owned by a mom & pop) and even won sales awards. I loved the Mac and could talk you into one quite easily. But I used a PC to access my UNIX systems remotely. The power of the network was my draw.

In 1989 I had the good fortune to work for Businessland, which was the only computer retailer authorized to sell the NeXT. I was chosen as our store's NeXT representative and gave demonstrations to engineers and others in Austin, TX, at the store and at local conventions. I met a lot of IBM AIX engineers this way.

Eventually, I became a software developer and focused on business software running on UNIX systems. I also did some (significant) Windows development, but that was out of necessity, not passion.

In 1998, after a four year hiatus from the tech industry (I volunteered for a non-profit book publisher and forayed into radio), I returned to my passion for networking UNIX system and software development as a web application developer. It was wonderful!

I also began a love/hate relationship with Linux. I loved it on my networked servers on the Internet but hated it on my desktop. I hated Windows more, so I pressed ahead learning how to cope with trying to get my laptops and desktops to work with what Linux had to offer. I learned a lot, but it was frustrating as Hell.

Then came OS X. Holy crap. I came back to Apple. I loved that it was based on UNIX but that it was fully integrated and just worked. Since 2003 I haven’t used a Windows or Linux desktop/laptop. I don’t have time to fight viruses or figure out why XWindow won’t load. Apple became my portal to the computers I wanted to work with: networked UNIX/Linux systems; i.e., the Cloud.

Reading this biography I saw my journey in life — I’m a Cloud technologist (not a pundit but one that helps other implement solutions on the Cloud) — as having been shaped in large part by the incredible efforts and passion of this one man, Steve Jobs.

Then came the iPod. Disclosure: I don’t own much music (nor do I steal music). I own perhaps 10 CDs and I have no idea where they are. I do enjoy music — but more in the radio or Pandora style than the collecting a library style. The original iPod meant nothing to me. I received one with a MacBook I purchased — and lost it! But the iPod Touch was completely different for me.
I saw the iPod Touch as a computing and Internet content accessing device the first time I held one in the Apple Store. I had to have it. At the time I had a work-issued BlackBerry that was pretty good at phone calls and receiving email from the Exchange server we used. But that’s it. Trying to do anything on the web — like opening a web page — resulted in “HTTP 413 DATA TOO LARGE” error. But the iPod could connect to the WPA2 Enterprise 2-factor authentication WiFi at work and it could fully load and display tickets in our company’s internal customer ticket system, which is no mean feat: a ticket without comments weighs in at almost 2MB of HTML, CSS and (mostly unused) JS libraries. I could walk around the support floor assisting other Sys Admins with their tickets with just my iPod Touch! Freedom!

In fact, I was in a meeting with two VPs at that company who saw I was holding my iPod Touch and they asked, making polite conversation, what music I had on the device. I had none! They were incredulous. But I’m a geek. I showed them that I used it to access the customer ticketing system and had iSSH (there’s better options now) to actually log into customer servers, if needed, to perform system administration tasks. They were floored.

At this time I started representing my company in Social Media venues for support issues. I needed immediate access to the Internet — not just Twitter — so I could see blog posts, articles and such people were Tweeting to get our attention. My BlackBerry couldn’t meet my needs; the iPod Touch did, easily. The only problem was that it required WiFi.

Enter the iPhone. Until the iPhone (I started with the 3GS) I hated mobile phones. My Windows Mobile phones would BSOD when ringing then after rebooting there was no record of who had called. Unacceptable. Here I was a geek and I carried the most basic, featureless phone possible because I needed it to work. EXCEPT FOR AT&T ISSUES my iPhone 3GS worked. It was my portable desk. When I had my iPhone (and AT&T happened to work) I was “in the office.” This allowed me to carry out my duties whenever needed (important for Social Media, where a delay of 15 minutes in responding to an angry customer can be devastating even at 4AM) and wherever I was (and I was traveling a lot at this time). The iPhone 3GS was the first phone that I could depend on and the first one I felt an affinity towards. The iPhone 4 just continued this (even considering AntennaGate, which I made fun of quite famously with a tweet: “Apples new marketing campaign: Hold Different”). In fact, I have replaced 2 water-submerged iPhones and one left-in-a-cab iPhone just this year. I did switch to Verizon as soon as I could (fsck AT&T).

“Hey!” you say, “You’re a UNIX/Linux geek — why not an Android? Such freedom! It’s open!” I don’t care. I want my personal devices that I use to access my Linux servers and web content (and phone calls, etc.) to work seamlessly, effortlessly and consistently.  “Well,” you ask, “do you at least jailbreak your iPhone?” No. No. NO. The integration of hardware, OS and allowed apps is what makes the iPhone work for me. If I wanted to futz with my phone, I’d get an Android. I just don’t have time to do that.

And then the iPad. Yes, I stood in line with friends overnight to get one the first day it was available. And I never regretted this. Wow. The iPad became my replacement for carrying my lovely MacBook Pro when I traveled for business, which was often. The TSA doesn’t even require that the iPad be taken out of my carry on luggage — even the smallest netbook must be taken out.

When I obtained my first iPhone 3GS I gave my iPod to my wife and kids. They love it. When I needed to replace my wife’s simple phone I talked her into an iPhone 4 (Verizon). She didn’t want it. Three days later she told me she can’t imagine not having it. When the iPad 2 came out I graciously gave my iPad to her and, of course, bought an iPad 2 for myself (yes, I’m THAT GUY). My family is just as attached to our OS X and iOS devices as I am (well, maybe a little less, but don’t try to give them something else!).

A product line that satisfies the needs of a hard core geek and enraptures a non-technical Registered Nurse and our children (12, 10, 7)…all due to the vision and philosophy of Steve Jobs and the execution by the A players that populate Apple. Amazing. Really amazing.

Anyway…I’m not really able to convey my feelings or the depth of this realization, but if you, like me, grew up with computers in the late 70′s or early 80′s, you should read this book and, perhaps, you’ll realize the deep appreciation I have for the insane drive Steve Jobs had to create insanely great products.

Virtual Beach Time

Ever wish you could sit on the California coast and watch the sun sink into the Pacific rather than being stuck at work or holed up at home in a blizzard? This video is the next best thing. Put it on a HD display, sit back and recharge your soul.

Two Years in Social Media Customer Service

Just over two years ago I started a new role at Rackspace that previously did not exist. I still don’t know what to call the role – some would say “Social Media Manager,” perhaps – mainly because I never really latched onto the term “Social Media.” Basically, until two years ago I was a Senior Systems Engineer in Support at Rackspace, which means I was a technical escalation point for customers and issues that needed priority attention. As detailed elsewhere I found myself drawn to Twitter to help customers who were there and asking for help. The first customer I reached out to on Twitter was @jackyan back in the Fall of 2008. By February 2009 my full-time occupation began to be meeting customers and others who had questions, complaints, compliments or just wanted to connect on Twitter. Eventually I defined the role, internally, as “Real-time Customer Intervention” (inelegant, yes, but a heck of a lot better than the suggested “Social Media Czar” title. Gawd.).

Under the mentorship of Social Media customer service pioneer Rob La Gesse (@kr8tr), who started Rackspace’s Social Media foray using the @Mosso account in 2008, I began offering the same assistance in public as I had within the walls of the support organization. Why? Well, that’s where our customers were. It’s easier to tweet than make a ticket; though I don’t recommend going to Twitter first (it’s actually slower). There are many benefits to meeting customers in public that I won’t go into here. Suffice it to say we’re often asked to consult with other companies on what we do and how we do it. It’s simple: we extend the support culture of Rackspace into the public realm. We’re helpful.

Thus for over two years I have read each mention of Rackspace (specifically or via uniquely identifiable search phrases) ever sent. Perhaps you’ve sent a few. We currently average 15,000 mentions a month (and use a mix of internal tools and external tools to monitor and track them). I haven’t responded to each one – the majority are incidental mentions needing no response – but over time I can say that I’ve responded to legitimate requests over 95% of the time (probably higher) and within 20 minutes or less (usually a lot less). These contacts spawn private conversations and may involve any (sometimes every) department at Rackspace to find a resolution. Often people thus helped tweet a thank you or write a blog post about their experience.

Over the past two years the Social Media team has grown – doubled in fact! Matt Wilbanks (@mwilbanks) joined me, officially, in January of this year and hit the ground running, offering an attentive ear, willing heart and capable mind to helping customers. We have also enlisted the aid of many Rackers (Rackspace employees) to assist us with monitoring Twitter (and blogs, etc.) for actionable issues. As I wrote about elsewhere only with a strong Support organization behind it can Social Media customer service be effective. I know this from experience.

At this juncture the social media team at Rackspace is established, strong, committed and vibrant. I am extremely proud of this team. While not all are involved in customer service, directly, we actually all are as it’s what we do at Rackspace. With Rob La Gesse at the helm along with Matt, Robert Collazo, Blake Robinson, Rocky Barbanica, Graham Turney and Robert Scoble, this team is rocking it!

Also at this juncture an opportunity within Rackspace has arisen to develop a new role that currently does not exist. This new role is under wraps for now – I can’t wait to share more about it – but it involves customer service with some of our most technically advanced customers. Being that I am addicted to customer service and a lover of Internet technology I couldn’t pass up the chance to be a part of building out yet another new role at Rackspace. So, as of April 18, 2011, I will no longer be on the Social Media team at Rackspace, officially.

What does this mean for Social Media at Rackspace? Essentially, nothing. The Social Media team can function (at least!) as well without me. I know this because I took a week off in March and the team didn’t even skip a beat. That experience gave me the confidence in knowing I could pursue this new opportunity without impacting (too much) what we’ve lovingly built up over the past two years.

What does this mean for my participation in Social Media? I’m addicted and cannot stop. While I will be taking a less public role I will still be tweeting and blogging, perhaps more of the latter now. My contributions will probably take a more technical turn as I will be working on complex configurations that intrigue me; I’ll share what I learn, in general terms, without a doubt. While I will still be available to help I won’t be as accessible. It’s just not possible to dedicate 70+ hours a week to responding to requests online while working in my new role. The @Rackspace Twitter account and twitter@rackspace.com email address will be monitored by the Social Media team as usual, however.

I want to thank my colleagues and friends on the Social Media team and our close cousins in Corporate Communications. You all are at the top of the game and it has been an honor to work with each one of you. Also, I owe a debt of gratitude to Rackspace for providing a culture where each employee’s strengths can be employed beyond a mere cookie-cutter role we may have been hired to fill (unlike many places!). Mobility at Rackspace is amazing. Finally, and most importantly, a huge thank you to the customers, partners and friends of Rackspace I’ve been able to get to know during the past two years. You all make this job a joy and give us purpose beyond being a mere “hosting company.”

If you have questions about my changing role, please contact me directly.

Microsoft’s “To The Cloud” Campaign: a cynical branding game

As one interested in cloud computing and active in discussions about its definition and best practices with people of various opinions and insights, I have been flummoxed by Microsoft’s “To the Cloud” marketing campaign. As we all know, most people aren’t sure what is meant by “Cloud.” Yet along comes Microsoft with their advertisements showing “The Cloud” as controlling your VCR from the airport or editing pictures via Photoshop (presumably on a VPS running Windows or via a SaaS photo-editing site). Nothing about a pool of multitenant resources available on a utility basis, or any other definition of Cloud Computing used by the industry as a whole today.

For a good introduction to “Cloud” and the difference between what consummer-targeted advertisements call “cloud” and what IT professionals call “Cloud” see Tim McNamara’s excellent article.

So, as I am wont to do I saw an opportunity to make fun of Microsoft’s “To The Cloud” campaign tonight and took a shot. Twitter friend and Cloud thinker George Reese tweeted:

My 5-year old thinks "to inside out" is a verb.
@GeorgeReese
George Reese

To which I snarked:

@GeorgeReese funny — Microsoft thinks "to the cloud!" means something, too
@rjamestaylor
Robert ^Robot Taylor

And George replied:

I can at least guess what "to inside out" means-> RT @rjamestaylor: @GeorgeReese funny Microsoft thinks "to the cloud!" means something, too
@GeorgeReese
George Reese

It could have ended there. Just another night with people interested in Cloud Computing poking fun at Microsoft. But, as frequently occurs on Twitter, someone jumped into the conversation. Someone from Microsoft.

@GeorgeReese @rjamestaylor "to the cloud" is a consumer play to brand MSFT to the word cloud and it is largely working
@mdesilver
Michael DeSilver

To be clear, this is a self-proclaimed member of the Microsoft Azure team: Michael DeSilver, whose bio reads “Windows Azure Technical Specialist at Microsoft. The opinions expressed do not reflect the opinions of my employer (Microsoft Inc.)”.

A bit taken aback by Michael’s response I probed a bit:

@mdesilver @georgereese define "working"? That people are confused? If so, it's working brilliantly!
@rjamestaylor
Robert ^Robot Taylor
@rjamestaylor @georgereese working wrt branding the company with the term with consumers. It undeniable even if u don't like it
@mdesilver
Michael DeSilver
@mdesilver @georgereese agreed - it's sticking in the public's mind but it's completely irrelevant to the Cloud discussion. It's bullshit.
@rjamestaylor
Robert ^Robot Taylor

Then Michael responded with:

@rjamestaylor @georgereese true, but in essence it doesn't matter what we think if it's hitting the target properly
@mdesilver
Michael DeSilver

And I followed up with:

@mdesilver that's completely outrageous and cynical. I'm shocked. /cc: @georgereese
@rjamestaylor
Robert ^Robot Taylor

Microsoft is playing branding games with its Cloud marketing strategy instead of educating the public. Just look at their “Cloud” page for Windows – it doesn’t even mention Azure – “To the Cloud“. Now compare that fluff to “Cloud University”, sponsored by my employer, Rackspace: Cloud University – “a cloud computing curriculum designed by independent analyst Ben Kepes.” Or compare it to the information at Amazon Web Services: What is AWS?

Before I used to just be annoyed by Microsoft’s “To the Cloud” marketing campaign. I even laughed at it a bit. But after tonight I see it is much more cynical in nature than I thought. Microsoft is parlaying “Cloud Confusion” into a branding win for itself. A different side to FUD – “Fear Uncertainty and Doubt” – this “To the Cloud” campaign is focused on Uncertainty and Doubt.

In summary there are two approaches to marketing: Education or Obfuscation. Which do you prefer?

— UPDATE —

This morning I was asked by Michael DeSilver to add these tweets to this post as a clarification of his personal views, which I’m happy to do:

@rjamestaylor @GeorgeReese If you're going to blog that fine, but could you include that I do not work on consumer side and my <cont>
@mdesilver
Michael DeSilver

@rjamestaylor @GeorgeReese tweets are of my personal view and I have no actual corporate knowledge of the campaigns targets
@mdesilver
Michael DeSilver

@rjamestaylor @GeorgeReese In essence, it more an observation that anything. Same as you.
@mdesilver
Michael DeSilver

@rjamestaylor I'd like a little more specificity to my comments if you don't mind. Please include the comments I just tweeted before. Thanks
@mdesilver
Michael DeSilver

 

Do you miss the warmth?

or seeing the gold?

Change is hard; perspective makes the difference

 

Change is inevitable. Change is also hard – we are creatures of habit and change interferes with our habits.

On large project teams there is a certain amount of despondency upon a major release to users. Even though the new release may be superior in every way to the previous version; even though it encompasses all the features requested and fixes all the bugs reported there is always resistance from users to leave the old version. In one such meeting I said: “People are so resistant to change you could replace their steaming pile of crap with a gold bar and they’ll miss the warmth.’

Besides getting a chuckle out of the morose development team it seemed to strike a cord. Later I used this saying with users and co-workers undergoing major changes in the way they work to remind them that change is not only inevitable but there may be something better in store with the new way / item / etc. It seems to take the edge off both those implementing change and undergoing changes.

Are you going through changes in your personal or professional life? Are you missing the warmth or are you seeing the golden opportunity?

Proposal: the NASATweetup Alumni Scholarship Fund

As a NASATweetup attendee for STS-133 I am ever grateful to NASA for the opportunity to attend this once in a lifetime event. I feel a kinship with previous attendees and the entire NASA community. You, as a NASATweetup alumnus likely feel the same way. Like me, you are encouraged to see new NASATweetup attendees announcing their selection to the STS-134 launch. You, like me, probably want to help in anyway you can (advice, encouragement, etc.).

Yet, STS-133 was delayed 115 days from the initially scheduled launch. Many who came for the initial launch date were unable to stay or return for the next available windows. Some selectees undoubtedly were unable to attend at all due to the costs involved.

I was blessed with the time and funds to be able to attend the eventual and successful launch. While I am by no means wealthy I have the desire to help the next generations of selectees to attend this marvelous event. Perhaps you feel the same.

My proposal is to set up a non-NASA-related scholarship fund run by alumni to help people in need to attend.

There’s a lot of work in setting something like this up. There will need to be a real governance and accountability behind this. There will be the need to say “no” to people asking for help. Many will be upset that we’re not helping them once we determine they are not qualified.

So; if you’re an alumnus – or just a fan of NASATweetups – and want to explore the viability of this idea, this group is for you.

Google Groups
Subscribe to NASATweetup Alumni Scholarship Fund
Email:
Visit this group

Saving Detroit – Learning from the Hmong

It pays to be social not only on-line but in real life. This morning I arrived at the airport with plenty of time, so I thought, to make my 6:00 AM flight, but by the time I made it to the kiosk to retrieve my boarding pass it was 28 minutes until my flight’s departure. I “missed” my flight because the rule is one must obtain the boarding pass at least 30 minutes prior to departure. Oh, snap! Needless to say, I wasn’t in the best of moods.

However, eating breakfast at Las Palapas I didn’t pass up the chance to have friendly chatter with the gentleman to my right. And after our conversation I was so glad I missed that first flight! Let me explain…

“Jim” is a retired teacher from “mile 9 1/2 on the 8 Mile Road” in Detroit, MI. He’s about the age of my late father and probably just as wise (a high compliment). We discussed many things, including his passion for judging dog shows (got some great tips for our Beagle, Lucy), our mutual appreciation for Ken Follett (author of “Pillars of the Earth” among others) and his appreciation for the Hmong people, many of whom he taught and saw move from the 8 Mile Road to live the American Dream. We also discussed how the railroads, which employed his father, made it through the Great Depression without laying off one person — instead everyone “worked less,” but they all made it through.

At this point Jim and I discussed a conversation I had just completed via Twitter (he nodded politely when I mentioned Twitter, but I knew he wasnt familiar and it wasn’t worth explaining) regarding At-Will or Right To Work states.

I told Jim that I had postulated that At-Will works both ways: companies can let go of employees, but employees can freely move companies. And, I argued, that in practice, At-Will state employers realize that company morale and culture are paramount to their success, so arbitrary employment practices are detrimental to the bottom line as skilled employees will vote with their feet on where they work. In fact, looking at the various Top Companies to Work for in the US, one sees a predominance of companies leading these surveys that are based in At-Will employment states. Why? Great companies need great people and great people need great culture.

At this point Jim became very serious and turned to face me straight on. He said, “The thing is…”, pausing a bit making me wonder where this was heading, “I’ve benefitted from Unions as a teacher — no doubt — as did my dad as a railroad engineer, but as much as it pains me to say this Detroit is dying because of the Unions.” He continued by saying that while the Unions in Detroit are fighting for wages and benefits, and payouts to Union leaders, the companies, especially automakers, are crumbling and unable to innovate against competition elsewhere. Sure, he said, the Volt is a neat idea, but it’s not going to rescue Detroit.

Disclosure: I’m not anti-union and I’m not an economist nor do I play one on TV. If a Southerner had told me what Jim just did I would smile and nod and swallow a handful of salt. But Jim was telling me something based on his life experience having lived all of his life in Detroit.

At this point I stopped talking about At-Will and Unions. Instead I let Jim know of an event my company, Rackspace, is sponsoring in Detroit this coming April: Funded By Night (http://fundedbynight.com). Funded By Night highlights innovation in the Detroit area with a demo day that ends with the winner receiving a $100,000 convertible note by that same night. The following day there is an opportunity for other companies that demo’ed the day before to conference with VCs and other investors.

The tone of the conversation shifted from the malaise that hangs over old town Detroit to the bright future innovation can offer to any community. From discussion of gangs of youths to the bright hope we have in the young entrepreneurs coming into their own. From the stagnating stand-off between Big Business and Big Labor to the creation of new opportunities by innovators and risk takers.

We returned to the Hmong people Jim admired so much. They came to this country as refugees but they didn’t cower. Instead they worked and saved and, most importantly, acted as a community to help one another succeed. Families shared living space even when they could have afforded splitting off; instead pooling resources spent on housing, food and transportation to use to seed each other’s business ventures.

As an aside, my wife’s family, from Southeast Asia, is similar. Instead of splitting the family income as mine did by each 18 year old child moving out on his own paying for rent, utilities, food and transportation separately, her family pooled resources to become a major real estate holder in Long Beach, CA. Sometimes our cultural norms work for us, sometimes they work against us.

Back to the conversation with Jim. We both came to the conclusion that it is in the best interest of the economy for successful companies to work with, guide and even invest in innovative startups so that these entrepreneurs can someday return the favor to the next crop of startups. Sure, the analogy is simplistic and fails under scrutiny, but perhaps the incubators and startup investment communities are the closest thing we cultural Americans can get to being as smart as the Hmong.

Thanks, Jim, for sharing your story this morning. And thank you, Rackspace (my employer) for sponsoring Funded By Night in Detroit.

Location:35,000 ft on US Airways

Can Social Media fix bad customer service?

Social Media cannot fix a broken system. I work in social media monitoring and response for my company, Rackspace Hosting. Before taking on this task I was a Senior Systems Engineer (Linux), which means I was a point of escalation for technical support among other duties. We realized in 2008 that Social Media, specifically Twitter, allowed immediate voice to customers that had questions or felt a promise was broken and we made the decision to commit to monitoring not only our phones, ticketing systems and live chat systems for customer issues and feedback but social networks as well. Therefore, enlarging on work began by Rob La Gesse at the Rackspace Cloud (née Mosso) I was moved out of the ticket and phone queues to monitor and respond to customers on Twitter. I’ve been doing this full-time since April 2009.

But this move wasn’t to fix a broken system, but rather to meet our customers where they were. They drove us to Twitter. The work I do “on Twitter” would be meaningless had we not already had and continue to maintain and improve our regular customer support systems. If it were not for the hundreds of people committed to providing excellent service each day at Rackspace our work in public on Twitter would be a sad joke as far as customer service was concerned. In fact, if not for a strong customer service commitment being in place, any work on Twitter or other social networks would be akin to the role of a Wal-Mart greeter: someone cheerful and happy to say hello but unable to assist with any real issues. Of course, the other side of this for us is that we did not build a social media monitoring and response team using social media butterfly interns, but Senior Systems Engineers and other employees who know Rackspace and know how to get things done at Rackspace.

Social media monitoring and response will never replace a traditional customer service organization. The two can only complement each other. If either side are lacking in commitment the customer experience will suffer. Due to the prevalence of social networking and its adoption by customers of almost any company, customer service will probably always continue to have need for a public extension of its heretofore “private” (that is, between the customer and the company) existence. But a shiny social media presence is nothing without a solid customer service organization behind it.

My feedback to Quora regarding “Blog connect”

I sent the following email to feedback@quora.com regarding its blog connect feature.

Dear Quora,

I was excited to see the option to connect a blog to my Quora account. Since it’s limited to two distinct services I opened an account on WordPress.com to enable this feature.

Once connected I was very disappointed to see that the extent of this feature is to post a “tweet-like” post on the connected blog ~ one that repeats the question title twice and gives a link to the full question.

What I was expecting was a subject containing the question heading and the content of the post being a repeat of the question along with my personal answer. That would be a great thing, in my mind, as when I answer a question on Quora I tend to spend a fair amount of time considering my answer.

Anyway, after seeing the current implementation of the blog connect feature, I disabled it under my account.

Let me know if you enhance this feature to something interesting in the future.

Robert J Taylor
Sr Sys Engineer At-Large
Rackspace Hosting
robert.taylor@rackspace.com
TF: 800.961.4454 x 501-5505
O: 210.312.5505
M: 210.548.5616

http://twitter.com/rjamestaylor

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